In 2019, 80% of people researched businesses online before visiting or making a purchase, and the same percentage of customers could be lost to small businesses without a website. A business’s online presence, regardless of industry, can have a massive impact on its success. These days, some businesses still don’t realize that the majority of their customers will visit their website before making a purchase. If you’re not convinced yet and are curious about the advantages of websites over social media profiles, read on! Here are seven top reasons why you need a website in 2022.
1. Credibility
84% of today’s consumers believe that a website makes your business more credible than companies that only have social media profiles. Most people don’t trust a business without a good website. A clean, modern page that is updated regularly and appears in search engines is an instant credibility boost. Potential customers will trust you more and have all the information they need in one place. In a digital age, we expect businesses to have a web presence.
2. Opportunities
Perhaps one of the most exciting reasons to have a website for your business is that it can increase your chances of getting leads. Once people find you online, become interested in your product or service, and want to learn more, they will know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Even though websites come at a cost, when used correctly, they have a positive ROI.
3. Organic Traffic
Once you are online and have an SEO-optimized website, you have the opportunity to appear in Google search results. This means that when people search for a product or service, there is a chance that your website will appear in the results. This gives you the opportunity to drastically increase your customer base.
4. Save Time + Customer Support
Many businesses receive calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left dissatisfied. Calls can distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without having to call, which ultimately provides a better user experience.
5. Digital Marketing
If you plan to use digital marketing to increase your leads and grow your business, you will probably want to generate traffic to a website or landing page. To do this effectively, leverage the historical traffic that has reached your website so that you can target the most qualified customers and get the best ROI on your advertising spend. This is something that cannot be set up retroactively, so it’s best to get your website up and running early, even if you don’t plan on running ads right now. Websites have become essential for businesses today. We recommend creating one if you haven’t already. You can improve it over time, but the key is to get started.
